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蕭季樺 (Hsiao, Chi-hua)

東海大學外國語文學系副教授

學歷

University of California, Los Angeles (U.S.A.)Applied Linguistics博士

Email

聯絡電話

(04)2359-0121

分機:31219

​地址

​東海大學

台中市西屯區臺灣大道四段 1727 號

專長及研究領域

  • Linguistic Anthropology

  • Sociolinguistics

  • Translation Studies

  • Ethnography of Communication

  • Discourse Analysis

Research 

POSITION

2018-Present            

Associate Professor

Department of Foreign Languages and Literature, Tunghai University

2014-2018          

Assistant Professor

Department of Foreign Languages and Literature, Tunghai University


 

EDUCATION BACKGROUND

Ph.D.      

University of California, Los Angeles

Department of Applied Linguistics

M.A.        

National Taiwan University

Graduate Institute of Linguistics

 

B.A.         

National Chengchi University

Double Major: Department of English, Department of Chinese Literature

Minor: Education


 

AREAS OF SPECIALIZATION

Communication in Media, Discourse Analysis, Ethnographic Methods,

Linguistic Anthropology, Pragmatics, Sociolinguistics 


 

RESEARCH PROJECTS (2017 and onwards)

NSTC 112-2410-H-029-008

敘事於社交平台之結構與功能: 追求健康、自我定位:

Narratives on Self-care on Social Media: The Remaking of Self

 

MOE 112-D-016

「第二期數位人文創新人才培育計畫」

(Talent Cultivation Project for Digital Humanities, Phase II)

數位遊戲「與/語」人文素養:科技鑲嵌之敘事

(https://digihumanity.thu.edu.tw

 

NSTC 111-2410-H-029-026

台灣網路名人化實踐與觀眾互動

Microcelebrities’ Practices of Celebrification and Viewer Interaction

 

MOST 110-2410-H-029-029

打賞直播「做自己」言談及即興話語

Discourse and Fresh Talk on “Being Myself” in Monetary-motivated Livestreams

 

MOST 109-2410-H-029-047

討論直播主語言使用之後設語用評論

Metapragmatic Comments on Streamers’ Ways of Speaking in Livestreaming Programs

 

MOST 107-2410-H-029-023-MY2

台灣直播節目線上互動-(不)禮貌與禮物交換

Online Interaction During Live Streaming in Taiwan: A Study of (Im)politeness and Gift Exchange

 

MOST 106-2410-H-029-034

中文網誌食譜之互動機制

Interaction in Recipes from Chinese Language Food Blogs


 

PUBLICATIONS

Hsiao, Chi-hua. 2022. Celebrification and viewer interaction in microcelebrities’ product promotion 

videos. East Asian Pragmatics, 7(3):307-331. (ERIH PLUS, ESCI, SCOPUS)

 

Hsiao, Chi-hua. 2022. Authenticating discourses of “being oneself” on monetary-motivated livestreams. Discourse, Context & Media, 47:100592. (SSCI)

 

Hsiao, Chi-hua. 2019. Linguistic strategies prompting interactions in recipes from Mandarin Chinese food 

blogs. Text & Talk, 39(4):489-510. (SSCI, A&HCI)

 

Hsiao, Chi-hua. 2017. “Piraters are Fire-bringers”: Moralities of subtitle groups. Journal of Archaeology and

Anthropology, 86:111-138. (TSSCI)

 

蕭季樺. 2017. 「盜版者就是盜火者」: 字幕組網路社群之禮物文化。《考古人類學刊》,「網路人類學」專號

(二),第86期,頁111-138。(TSSCI Core-Level 1)

 

Hsiao, Chi-hua. 2017. “This Is a common view presented in US TV programs about people from the Third

World”: Ethnicity discourses in Chinese online discussions. Taiwan Journal of Linguistics, 15(1):29-56. (THCI 

Core-Level 1)

 

Hsiao, Chi-hua. 2016. Moral stances in undergraduates’ reflective narratives on English learning. 

Concentric: Studies in Linguistics, 42(2):99-133. (THCI Core-Level 1)

 

Hsiao, Chi-hua. 2016. Annotating as narrative performance in subtitle groups in China. Pragmatics and 

Society, 7(2): 239-264. (SSCI, A&HCI)

 

Hsiao, Chi-hua. 2015. The verbal art of Tucao and face-threatening acts in Danmu screening. Chinese 

Language and Discourse, 6(2):109-132.

 

Hsiao, Chi-hua. 2014. The moralities of Intellectual Property: Subtitle groups as cultural brokers in China. 

The Asia Pacific Journal of Anthropology, 15(3): 218-241. (SSCI)

 

Hsiao, Chi-hua. 2011. Personal pronoun interchanges in Mandarin Chinese conversation. Language 

Sciences, 33:799-821. (SSCI, A&HCI)

 

Hsiao, Chi-hua, and Lily I-wen Su. 2010. Metaphor and hyperbolic expressions of emotion in Mandarin 

Chinese conversation. Journal of Pragmatics, 42(5):1380-1396. (SSCI, A&HCI)


 

Translated Book

《活出語言來: 語言人類學導論》(Living Language: An Introduction to Linguistic Anthropology),2020。譯者: 

劉子愷、吳碩禹、蕭季樺。台北:群學。


 

Honor

國科會112年度補助大專校院研究獎勵

NSTC Faculty Research Award (2023-2024)


 

Recent Talks (2021 and onwards)

October 24, 2023

Topic: Pedagogical implications of multimodal discourse analysis on social media

Invited by Department of English, National Taichung University of Education (台中教育大學英語系)

 

May 22, 2023

Topic: Microcelebrities’ self-presentations on product promotion videos: A discourse analysis approach to (self-)celebrification practices

Invited by Professor Shumin Lin (林淑敏教授)

 

September 7, 2022

Topic: 國科會人社中心學術研習營「在網路做田野,從田野看社群」

Invited by 國立臺中科技大學語文學院

 

June 17, 2022

Topic: 台灣直播平台溝通機制:「做自己」語談互動

Invited by 政大「網路言論型態與傳散之研究」社群

 

November 24, 2021

Topic: 網路民族誌

Invited by Professor Yen-ling Tsai (蔡晏霖教授)

 

 

Academic Service (2020 and onwards)

2023

Reviewer of Concentric: Studies in Linguistics

科技部專題研究計劃審查委員

科技部大專學生研究計劃創作獎審查委員

科技部大專學生研究計劃審查委員

 

2022

第二十三屆全國語言學論文研討會講評人

Reviewer of Text & Talk

Reviewer of Applied Linguistics

Reviewers of Language and Linguistics

《華語文教學研究》審稿委員

Reviewer of Concentric: Studies in Linguistics

科技部專題研究計劃審查委員

科技部大專學生研究計劃創作獎審查委員

科技部大專學生研究計劃審查委員

 

2021

Reviewer of Discourse, Context & Media

科技部專題研究計劃審查委員

科技部大專學生研究計劃審查委員

109學年度靜宜大學英國語文學系畢業專題發表會評審委員

 

2020

第二十一屆全國語言學論文研討會(NCL)摘要審查委員、講評人

科技部專題研究計劃審查委員

第十三屆台灣語言及其教學國際學術研討會(ISTLT-13)摘要審查委員

《臺灣語文研究》審稿委員

Teaching 

Honor

2022 Outstanding Teaching Award, Tunghai University

東海大學111學年度教學傑出獎

Undergraduate Level 

Introduction to Linguistics

Sociolinguistics

Language and Social Interaction: Narrative

Translation and Contrastive Analysis of Chinese and English

English Oral Training II

English Composition II

Freshmen English for Majors

 

Graduate Level 

Sociolinguistics

Chinese Society and Culture

Independent Study

 

Thesis Advising

2021, Susie Hsieh Phang, "The Effects of Systematic Phonics Instruction on Pronunciation and Dictation: A Case Study on the Elementary School Students of Tian-En Community Center in Taichung" 

2016, Emma Martina Pakpahan "Foreign Language Communication Anxiety and Oral Communication Strategy Use of Indonesian Students in Taiwan" 

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