POSITION

2018-Present            

Associate Professor

Department of Foreign Languages and Literature, Tunghai University

​

2014-2018          

Assistant Professor

Department of Foreign Languages and Literature, Tunghai University

 

EDUCATION BACKGROUND

Ph.D.      

University of California, Los Angeles

Department of Applied Linguistics

​

M.A.        

National Taiwan University

Graduate Institute of Linguistics

 

B.A.         

National Chengchi University

Double Major: Department of English, Department of Chinese Literature

Minor: Education

 

AREAS OF SPECIALIZATION

Communication in Media, Discourse Analysis, Ethnographic Methods,

Linguistic Anthropology, Pragmatics, Sociolinguistics 

 

RESEARCH PROJECTS (2017 and onwards)

NSTC 112-2410-H-029-008

敘事於社交平台之結構與功能: 追求健康、自我定位:

Narratives on Self-care on Social Media: The Remaking of Self

 

MOE 112-D-016

「第二期數位人文創新人才培育計畫」

(Talent Cultivation Project for Digital Humanities, Phase II)

數位遊戲「與/語」人文素養：科技鑲嵌之敘事

(https://digihumanity.thu.edu.tw) 

 

NSTC 111-2410-H-029-026

台灣網路名人化實踐與觀眾互動

Microcelebrities’ Practices of Celebrification and Viewer Interaction

 

MOST 110-2410-H-029-029

打賞直播「做自己」言談及即興話語

Discourse and Fresh Talk on “Being Myself” in Monetary-motivated Livestreams

 

MOST 109-2410-H-029-047

討論直播主語言使用之後設語用評論

Metapragmatic Comments on Streamers’ Ways of Speaking in Livestreaming Programs

 

MOST 107-2410-H-029-023-MY2

台灣直播節目線上互動－(不)禮貌與禮物交換

Online Interaction During Live Streaming in Taiwan: A Study of (Im)politeness and Gift Exchange

 

MOST 106-2410-H-029-034

中文網誌食譜之互動機制

Interaction in Recipes from Chinese Language Food Blogs

 

PUBLICATIONS

Hsiao, Chi-hua. 2022. Celebrification and viewer interaction in microcelebrities’ product promotion 

videos. East Asian Pragmatics, 7(3):307-331. (ERIH PLUS, ESCI, SCOPUS)

 

Hsiao, Chi-hua. 2022. Authenticating discourses of “being oneself” on monetary-motivated livestreams. Discourse, Context & Media, 47:100592. (SSCI)

 

Hsiao, Chi-hua. 2019. Linguistic strategies prompting interactions in recipes from Mandarin Chinese food 

blogs. Text & Talk, 39(4):489-510. (SSCI, A&HCI)

 

Hsiao, Chi-hua. 2017. “Piraters are Fire-bringers”: Moralities of subtitle groups. Journal of Archaeology and

Anthropology, 86:111-138. (TSSCI)

 

蕭季樺. 2017. 「盜版者就是盜火者」: 字幕組網路社群之禮物文化。《考古人類學刊》，「網路人類學」專號

(二)，第86期，頁111-138。(TSSCI Core-Level 1)

 

Hsiao, Chi-hua. 2017. “This Is a common view presented in US TV programs about people from the Third

World”: Ethnicity discourses in Chinese online discussions. Taiwan Journal of Linguistics, 15(1):29-56. (THCI 

Core-Level 1)

 

Hsiao, Chi-hua. 2016. Moral stances in undergraduates’ reflective narratives on English learning. 

Concentric: Studies in Linguistics, 42(2):99-133. (THCI Core-Level 1)

 

Hsiao, Chi-hua. 2016. Annotating as narrative performance in subtitle groups in China. Pragmatics and 

Society, 7(2): 239-264. (SSCI, A&HCI)

 

Hsiao, Chi-hua. 2015. The verbal art of Tucao and face-threatening acts in Danmu screening. Chinese 

Language and Discourse, 6(2):109-132.

 

Hsiao, Chi-hua. 2014. The moralities of Intellectual Property: Subtitle groups as cultural brokers in China. 

The Asia Pacific Journal of Anthropology, 15(3): 218-241. (SSCI)

 

Hsiao, Chi-hua. 2011. Personal pronoun interchanges in Mandarin Chinese conversation. Language 

Sciences, 33:799-821. (SSCI, A&HCI)

 

Hsiao, Chi-hua, and Lily I-wen Su. 2010. Metaphor and hyperbolic expressions of emotion in Mandarin 

Chinese conversation. Journal of Pragmatics, 42(5):1380-1396. (SSCI, A&HCI)

 

Translated Book

《活出語言來: 語言人類學導論》(Living Language: An Introduction to Linguistic Anthropology)，2020。譯者: 

劉子愷、吳碩禹、蕭季樺。台北:群學。

 

Honor

國科會112年度補助大專校院研究獎勵

NSTC Faculty Research Award (2023-2024)

 

Recent Talks (2021 and onwards)

October 24, 2023

Topic: Pedagogical implications of multimodal discourse analysis on social media

Invited by Department of English, National Taichung University of Education (台中教育大學英語系)

 

May 22, 2023

Topic: Microcelebrities’ self-presentations on product promotion videos: A discourse analysis approach to (self-)celebrification practices

Invited by Professor Shumin Lin (林淑敏教授)

 

September 7, 2022

Topic: 國科會人社中心學術研習營「在網路做田野，從田野看社群」

Invited by 國立臺中科技大學語文學院

 

June 17, 2022

Topic: 台灣直播平台溝通機制：「做自己」語談互動

Invited by 政大「網路言論型態與傳散之研究」社群

 

November 24, 2021

Topic: 網路民族誌

Invited by Professor Yen-ling Tsai (蔡晏霖教授)

 

 

Academic Service (2020 and onwards)

2023

Reviewer of Concentric: Studies in Linguistics

科技部專題研究計劃審查委員

科技部大專學生研究計劃創作獎審查委員

科技部大專學生研究計劃審查委員

 

2022

第二十三屆全國語言學論文研討會講評人

Reviewer of Text & Talk

Reviewer of Applied Linguistics

Reviewers of Language and Linguistics

《華語文教學研究》審稿委員

Reviewer of Concentric: Studies in Linguistics

科技部專題研究計劃審查委員

科技部大專學生研究計劃創作獎審查委員

科技部大專學生研究計劃審查委員

 

2021

Reviewer of Discourse, Context & Media

科技部專題研究計劃審查委員

科技部大專學生研究計劃審查委員

109學年度靜宜大學英國語文學系畢業專題發表會評審委員

 

2020

第二十一屆全國語言學論文研討會(NCL)摘要審查委員、講評人

科技部專題研究計劃審查委員

第十三屆台灣語言及其教學國際學術研討會(ISTLT-13)摘要審查委員

《臺灣語文研究》審稿委員